Tradecraft
Audience Segmentation and Data Analysis
Audience segmentation is the practice of dividing broad stakeholder groups into smaller, more homogeneous segments that can be engaged more effectively through targeted approaches.
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Expo
Expo 2025 Pavilions: An Index of Reviews
Browse an index of Expo 2025 Osaka pavilion reviews—with a simple evaluation framework and links to detailed write-ups like Spain.
Technology
Is this a Project or a CustomGPT?
When should you use Claude projects, ChatGPT customGPTs, and ChatGPT projects? Differentiating is a key to your success.
Analysis
At the Crossroads of Tradition and Innovation with AI
Making AI work for diplomats at the State Department requires challenging the culture that underlies the department’s siloed structure.